M’STQ
Born from the belief that luxury should never be out of reach — quiet elegance for modern travellers.
Developed in-house and first launched in 2018, M’STQ is manufactured to our own specification. Four fragrance families across a full amenity suite, in 300ml dispensers and 5L back-of-house refills.
Owning the formulation changes what we can offer. We set the fragrance, the viscosity, the pack and the cost base — which is why we can hold a price across a multi-year portfolio agreement in a way no distributor can promise on a third-party brand.
In South Africa the range is manufactured locally through a partner facility, so properties there are supplied without import freight or currency exposure, at the same specification we supply across the Gulf.
Specified most often by serviced apartment groups, four-star city hotels, and multi-property operators who want one consistent standard across an estate that runs a flagship brand elsewhere.
Fragrance availability by product — M’STQ own brand range
| Fragrance | Body wash | Shampoo | Conditioner | Lotion | Hand wash | 2-in-1 |
|---|---|---|---|---|---|---|
| Fruit’e D’or | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| White SereniTea | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Olive & Date | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Citrus & Cedarwood | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Formats 300ml · 5L refills
Luxury should never be out of reach
M’STQ exists because the four-star segment deserves better than the compromise the category usually offers. We control the formulation, the packaging and the cost base, which lets us hold a quality standard at a price the segment can actually carry.
It also means we can commit to multi-year pricing on portfolio agreements — something no distributor can promise on a third-party brand.
We would love the opportunity to chat.
At our place, your place, or over a cup of coffee somewhere in between. We want to listen to your needs, understand your brand vision, and partner with you to make every guest experience feel personal.
For answers to commonly-asked questions, refer to our FAQ.