What buyers ask us

Diversified General Trading LLC was established in Dubai in 1998 and operates from bases in Dubai, Saudi Arabia and South Africa. Our head office is Office 604, Al Asmawi Building, Dubai Investments Park 1, Dubai. From there we supply twelve markets across the GCC, the Levant, the Indian Ocean, Africa and Iraq.

Alongside hotels and resorts, we supply airlines and private aviation, hospitals and clinics, royal palaces, spas and gyms, and golf and leisure clubs.

An exclusive distributor holds the regional rights to a brand directly from the brand owner. A trader buys stock wherever it is available that month, which can mean grey imports, inconsistent batches and no one accountable for supply. We hold seven exclusive regional agreements, the oldest running since 1999, so a property specifying one of those brands deals with the rights holder, not a reseller.

Yes. Groups operating across more than one property or market deal with the same team in every territory, with one account and one brand standard. A group running a hotel, a spa and a golf club can use one supplier for all three.

Diversified has held Molton Brown’s exclusive hospitality distribution since 1999. The exclusivity covers hotels, palaces and hospitality across the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman, the Levant, Mauritius, Seychelles, South Africa and Iraq; it does not extend to the Maldives. Details are on our Molton Brown page.

Diversified has held Aigner’s exclusive hospitality distribution since 2005. The exclusivity covers hotels, palaces and hospitality across all our markets except South Africa, where Aigner is supplied on a non-exclusive basis. Details are on our Aigner page.

Diversified has been the exclusive retail and hospitality distributor for H2K Botanicals since 2005, across all our markets. Because the agreement covers retail as well as hospitality, the range can extend from the guest bathroom to a spa or boutique retail counter. Details are on our H2K page.

Seven: Molton Brown, H2K Botanicals, Aigner, Kent, Spongellé, T’amour and Biozone. Each exclusivity has its own scope by market and channel, and the brands page sets out exactly where each applies.

It depends on the property’s positioning. Molton Brown suits flagship five-star and palace properties. H2K Botanicals, Aigner and Terre de Mars suit five-star and upscale properties that want a distinct identity. Kent and M’STQ, our own range, suit the four-star segment, with M’STQ also built for serviced apartments, and Basic Earth covers the value segment. Because we carry every tier, a group can use one supplier across its whole estate.

Yes, four, manufactured to our specification: M’STQ, Layali, M-Line and off.hours.

Thirteen: wet amenities, turndowns, kids’ amenities, spa and gym, wellness and recovery, room fragrances, dry amenities, air purification, linens and towels, hospitality F&B, sustainable dining, premium gifting and private label. The products page covers each category in detail.

Each bathroom has a dispenser, typically 200 to 400ml, either wall-mounted or free-standing. Rather than replacing single-use miniatures, housekeeping refills the dispenser from 5-litre back-of-house containers. Dispensers come in refillable and single-use versions, and brackets can be theft-proof and tamper-proof. Terre de Mars, for example, uses 500ml bottles refilled from 5-litre containers.

Yes, our brackets are of premium quality and are both theft-proof and tamper-proof.

Yes. Terre de Mars is COSMOS Organic certified, vegan and made in France, and we can supply it in all our markets, on a non-exclusive basis. Details are on our Terre de Mars page.

Yes. Our own Layali range comes as a full boxed set: wash, shampoo, soap, lotion, wet wipe, dental kit, colouring set, guest card and printed box. Cocoli offers body wash, shampoo, soap and lotion. Soft toys, teepees and sun block are available as add-ons.

Yes: dental, shaving, vanity and mending kits, combs and brushes, loofahs, shower caps, nail files, sanitary bags, shoe mitts and shoeshine sponges, plus slippers and robes. Molton Brown, Aigner, Kent and H2K supply kits in their own packaging. M-Line, our own dry range, is specified to cut plastic, in bamboo, wood, cornstarch and kraft, and private label carries the full set co-branded to your property.

Yes. Six brands carry turndown formats, and each does something different. Molton Brown covers the classical evening set, from mouthwash to bath salts; H2K spans the widest range, including the only sleep aid spray and facial oil we carry; Aigner and T’amour add mists and targeted gels; Kent offers soap, perfume and bath salts; and off.hours., our own resort skincare line, adds treatment and rescue products.

Yes. Bed linen, towels and robes come from Muir, and air purification and odour removal for guest rooms from Biozone.

Our products are not halal-certified, but they do not contain any non-halal ingredients. If your property needs ingredient details for a specific product, ask us.

It depends on the brand, and on whether the product is standard or customised. We can meet most clients’ requirements, so tell us what you need and we will confirm the minimum for that brand before you order.

For contracted customers, we hold stock against forecast usage, so orders are supplied from stock. For large one-off orders, we can typically source within two weeks for urgent shipments, and up to twelve weeks for standard shipping. Co-branded items need additional manufacturing time, typically four to eight weeks.

Most samples are free of charge. If a sample has to be custom-made, a fee may apply. More often than not, that fee is offset against the order that follows.

The number of rooms or properties, expected occupancy, the brands or formats you have in mind or your brand standard, your preferred dispenser system, and when supply needs to start. If you do not have all of it yet, send what you have and we will work through the rest with you.

Yes. The earlier we are involved in a property’s lifecycle, the better: it allows time to plan the specification, samples, any co-branding and first stock, and leads to better decisions. Co-branded items need an additional four to eight weeks of manufacturing, so pre-opening is the ideal time to start.

Yes, co-branding can be arranged for many of our products. Minimum quantities apply, and we will discuss them for your property. Co-branded items add four to eight weeks of manufacturing to the lead time.

Yes. We can custom-make soft toys to match a property’s mascot or brand standard. Minimum quantities and additional lead time apply, and we will confirm both for your design.

It depends on how far the product is customised. Co-branding an existing range is a matter of weeks. Developing a bespoke fragrance takes between three and ten months, depending on how many rounds of samples it takes before approval. A complete range, including packaging, registration and first production, takes longer than the fragrance alone, and we will set out the full timeline for your project.

The six GCC countries (the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman), Lebanon, the Maldives, Mauritius, Seychelles, South Africa and Iraq. Deliveries to Iraq are made through our partner based there.

Yes. Every product we supply into a market is registered with that market’s authorities, such as Dubai Municipality in the UAE and the Saudi Food and Drug Authority (SFDA). Registration documents are available on request.

Yes, where it is required. Products supplied into markets that require Arabic labelling carry it.

They can. Green Key, Clé Verte and EU Ecolabel assess the whole bathroom, so wet and dry amenities both count. Terre de Mars refillable formats count toward all three on the wet side, and M-Line, our own dry range, is specified to cut plastic on the dry side, where amenities wrapped in film are the item that costs points. No property reaches these standards on amenities alone, but they are part of what the audit looks at.

Many do, but not every product carries the same certification. Where a product meets a sustainability standard, we can provide the evidence. Ask us about the specific products you are considering.